About Proximo: Your CFO Partner

Choose Proximo and and gain a dedicated CFO on your side! We take charge of your finance operations, ensuring you have all you need for steady business growth, transforming challenges into opportunities, for a smoother and more successful journey.

Our Story

Proximo was founded to partner with visionary entrepreneurs and companies in building exceptional businesses. Our founder, Yafit Keret, a seasoned CPA, CFO, and executive-level manager, coupled her extensive experience with a passion for supporting startups and private companies throughout their financial journey. Proximo has been a pillar of financial expertise and strategic guidance for startups from seed funding to IPO and beyond.

Our team

We are a dedicated team of finance professionals, including CFOs and CPAs, with over 20 years of experience supporting startups and private companies.
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Our team of dedicated CFOs, CPAs, and finance professionals, each with 20+ years of experience, focus on making finance clear and manageable.

Meet Our Team Open positions

Yafit Keret

Founder & CEO

Yafit’s vision is the cornerstone of Proximo. Her leadership and financial acumen have propelled Proximo and our clients toward financial success.

Roi Rotem

Co-Founder & COO

Roi's expertise in making financial operations understandable and manageable drives all our innovation, ensuring financial clarity for all our clients.

Our Vision

We're firm believers that having a dedicated CFO and smooth finance operations are key elements for success.

Always on the lookout for ways to assist our clients in achieving their financial goals, we've built a network of essential service providers and created tools to simplify and boost the efficiency of finance operations and management.

Our services and solutions are tailored to allow business leaders to excel at what they do best—focus on growing their business!

Our Mission

Personalized Financial Strategies

Tailor financial strategies to align with your business goals, ensuring a clear path toward financial stability and growth.

Technological Innovation

Continuously innovate to provide user-friendly, reliable tech solutions like CashHero, empowering you with real-time financial data for informed decision-making.

Long-term Partnership

Foster long-term partnerships with our clients, supporting them at every step of their financial journey from inception to successful exits and beyond.

Testimonials

Hear from those who've journeyed with us:

"Proximo has provided back-office financial services for our Israel branch from its inception. They have become a vital component of our team, assisting in overcoming obstacles and capturing new opportunities. As our company has expanded, the services offered by Proximo have evolved to meet our changing needs. Their unwavering presence and professional conduct have ensured they are an essential element of our main in-house team."

Dan Raviv, PhD

CTO, Lendbuzz Inc.

"As a founder and CEO, I understand the value of expertise and experience. Proximo's finance team offers precisely that – a group of finance professionals who have worked with companies similar to mine, combining experience with forward thinking. Proximo is our better finance half :)"

Omri Sorek

Founder & CEO, Trusstor

"Proximo has been our CFO and finance department since day one. They are an integral part of our team, helping us tackle different. Proximo's services have adapted to our changing needs as our company has grown."

Gal Ringel

Co-Founder & CEO, Mine

"In a world where smart strategies define business success, Proximo stands out by crafting business plans that are nothing short of genius."

Ran Tzahar

CEO

"Proximo is synonymous with excellent service. They delve beyond procedures to understand and address our core financial challenges, making them a pivotal partner in our growth journey."

Itay Itzhaky

Founder & Chairman, Datum Dental

Our story is about more than just financial consulting; it's about building a community of successful, financially empowered businesses. Welcome to Proximo.

Meet Our Team